Regional Sales Performance Coach - TN, KY, LA

Job Locations US-TN-Newport | US-KY-North Kentucky | US-LA-Baton Rouge | US-LA-New Orleans | US-TN-Nashville | US-KY-Louisville
Posted Date 3 weeks ago(11/13/2023 5:21 PM)
# of Openings
Regular Full-Time

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 


We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The  Performance Coach - South Central covers TN, KY, AR, LA  and will focus on driving the training and development of the field sales team and commerical sales. This role will continuously monitor the team and identify opportunities to improve performance and develop training tools to support these needs. This position is an important link in helping to not only develop individuals, but also to drive innovation and training standards that will optimize the Sazerac sales force overall.


Additional responsibilities for the Performance Coach include:

  • Develop fact-based selling materials to effectively train and develop the field sales team in the assigned territory.
  • Collaborate with sales and marketing teams to gain alignment on expectations and workload balance for on and off premise execution
  • Be an active participant in the KPI planning process for field sales team and help lead the delivery of all KPIs in assigned territory
  • Perform against established KPIs and manage the systematic reporting and tracking on progress of activities through VIP, COGNOS, as well as other internal company systems
  • Identify and develop core key sales management processes (e.g. distributor/broker management and reviews, merchandising relevance and standards, customer presentations and negotiations, market development days, etc.)
  • Work to constantly improve the Sazerac team and individual selling capabilities
  • Ensure the orientation process is positive and a memorable experience for new hires. Develop 30,60,90 day processes and ensure all new hires get proper introductions to Sazerac: its people, processes, systems, customers and culture.
  • Oversee and develop training tools for brand state priorities.
  • Support the development plan for the sales team in assigned territory
  • Ensure brand standards, KPI’s and sales drivers are simple, commercially applicable and measurable and clearly understood and communicated.
  • Train and develop sales team on proper planning and organizing techniques
  • Provide coaching and direct feedback to individuals that will result in behavior changes, and in turn, enable the individual to achieve immediate and long-term success
  • Assist management in the execution of sales related training needs, such as new product launches or sales force expansions


Required Qualifications:

  • Bachelors Degree in Business or related field
  • Minimum 5 years of direct sales experience
  • Alcohol industry experience is preferred, wholesaler or supplier
  • Ability and willingness to work non-traditional hours
  • Valid Driver’s license & willingness to travel up to 30%
  • Excellent oral & written communication skills
  • Excellent organizational skills
  • Excellent analytical, interpersonal, communication and presentation skills
  • Proficient in Microsoft office products
  • Ability to manage multiple project
  • Record of successful leadership


Preferred Qualifications:

  • Experience developing people
  • Strong facilitation skills
  • Ability to motivate through compelling training




Salary range - $110,401 - $165,602

  • Placement within the salary range is calculated based upon years of directly relatable experience for the position.
  • The salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed