Social Media Specialist

The Social Media Specialist will be a vital part of Sazerac’s PR/Social team, serving as the primary liaison between our brands and their audiences across social media platforms (TikTok, X, Instagram, Facebook, and others). This role will produce engaging copy, schedule posts, develop and analyze reports, conduct social listening, manage channel engagement, and oversee community interactions. The specialist will also mentor and guide junior team members and interns.

Key Responsibilities:

• Strategic Social Media Development
  • Contribute to developing and implementing social media strategies, working closely with U.S. and global brand teams to generate creative responses to briefs.
  • Support the creation and execution of actionable social plans that align with brand strategy and positioning, reviewing initiatives regularly for relevance.
• Project & Priority Management
  • Collaborate with the team to ensure project priorities are executed to their fullest potential, maintaining alignment with brand goals and strategy.
  • Oversee consistent and professional community management across brand channels, ensuring all interactions align with established systems and calendars.
• Real-Time Reporting & Planning
  • Support real-time reporting on social media plans and activations, enabling flexibility and improvement in planning and execution.
  • Assist in identifying areas for improvement within the planning process and translate insights into actionable social plans.
• Personal Development & Growth
  • Utilize the PDS (Performance Development System) to create and pursue a skill development plan in collaboration with the manager.

To be successful in the role, you’ll need these requirements:

• Education & Experience
• Bachelor’s degree in Business, Marketing, or a related field.
• 2+ years of experience in Agency, Customer Service, Consumer Affairs, or a similar role.
• Social Media & Technical Skills
• Proficient in social media platforms, including TikTok, Facebook, Twitter, Instagram, LinkedIn, and X.
• Strong skills in social media marketing, experience with influencers, and experience using ROI measurement tools (e.g., Sprinklr, Tagger).
• Proficiency in Adobe Creative Suite, including Photoshop, Premiere, and Illustrator.
• Soft Skills & Attributes
• Excellent critical thinking, creativity, and attention to detail.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• A team-oriented communicator with an entrepreneurial mindset and excellent writing/editing skills.
• Flexibility to respond to the evolving demands of social media, with a pulse on current cultural trends.
• Additional Skills
• Strong analytical and technical abilities with experience in procurement software and Microsoft Office Suite (Excel, Word, PowerPoint).
• Physical Requirements
• Valid driver’s license.

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• Placement within the salary range is calculated based upon years of directly relatable experience for the position.