The Brand Director, BuzzBallz is responsible for driving the global expansion and growth of BuzzBallz as the next billion-dollar brand. This role encompasses global strategy, long-term volume objectives, and achieving brand contribution targets. The Brand Director oversees the development of brand plans, annual activation initiatives, and new business development (NBD), while ensuring cross-functional collaboration with key teams including Sales, Trade Marketing, BI, DCOE, Operations, Finance, and Compliance. A key aspect of this role is building and retaining a high-performing team aligned with Sazerac's culture.
This role demands a visionary leader with strong strategic, operational, and interpersonal skills who can drive global brand success while fostering a collaborative and innovative culture.
Key Responsibilities
Strategic Leadership and Planning
- Develop and execute global strategies to achieve long-term volume and contribution goals.
- Create brand plans, activation initiatives, and NBD strategies to support brand growth.
- Prioritize country and state-level resources and efforts to meet brand objectives.
- Lead the strategic brand planning process, including marketing, packaging, pricing, and consumer targeting.
Performance and Accountability
- Utilize PDS (Performance Development System) to drive personal and team development.
- Conduct regular performance reviews, skill evaluations, and set measurable progress goals.
- Monitor BCSPs, KPIs, and performance metrics, ensuring consistent execution and timely course corrections.
Budgeting and Resource Allocation
- Develop annual budgets for US and global markets.
- Oversee marketing plans, pricing strategies, channel tactics, and consumer communication initiatives to meet brand objectives.
Marketing and Consumer Engagement
- Lead consumer-focused brand positioning efforts.
- Drive development of communication and activation plans that build awareness and affinity.
- Collaborate with agencies for strategic brand plans, media buys, POS design, and promotional efforts.
- Engage PR and experiential agencies to enhance visibility and influencer engagement.
New Business Development (NBD)
- Identify and prioritize opportunities for incremental volume, revenue, and profit growth.
- Lead the end-to-end development and execution of NBD projects, ensuring on-time and on-budget delivery.
- Address consumer problems to inform product development and positioning.
Team Development and Leadership
- Foster a culture of fairness, respect, and motivation within global teams.
- Cultivate consistency in company culture across diverse geographies.
- Coach and mentor high-potential talent to build a strong bench of future leaders.
Competitive Intelligence and Brand Development
- Lead research efforts to identify and capitalize on global brand opportunities.
- Drive strategies that connect Sazerac brands to consumers and build loyalty.
Team and Project Management
- Establish clear priorities and define team roles for success.
- Monitor team progress and ensure alignment with brand objectives.
