Associate Brand Manager - Growth & Innovation

Support assigned categories/brands in executing brand strategies, activation plans/budgets, and new business development (NBD) initiatives and projects. Collaborates cross-functionally with Sales, Trade Marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners, and suppliers to achieve business objectives.

• Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned categories/brands to reach sales and profit objectives.

• Collaborate cross-functionally to grow assigned categories/brands into a profitable consumer business aligned with company goals. Track progress against annual program plans, volume, profit objectives, and KPIs while ensuring timely and budget-compliant execution.

• Assist in developing and executing New Business Development (NBD) opportunities that drive growth for assigned categories/brands. Guide NBD projects through internal cross-functional teams and processes to ensure on-time and on-budget delivery.

• Support agency management efforts in delivering creative solutions, packaging, marketing materials, promotions, public relations, and media strategies for assigned categories/brands, NBD projects, and programs.

• Prioritize time and resources on most critical to achieving objectives. Utilize data tools to measure and analyze progress and assist in creating action plans to address performance gaps.

• Establish well-organized priorities for project management. Ensure team members understand their roles, provide updates, and successfully complete priorities. Facilitate progress tracking and utilize the Project Planning system to inform stakeholders.

• Assist in the development of strategic brand planning, new initiatives, and special projects for assigned categories/brands.

• Develop and follow an action plan to gain necessary skills, experiences, and results to meet career goals. Use the CDS system to guide and document progress.

• Utilize the PDS system and available resources to identify areas for continuous self-improvement. Dedicate time regularly to skill development as outlined in the Development Plan.

• • Bachelor's Degree 
  • 2+ years of relevant brand marketing experience and design

  • Strong planning and organizational skills

  • Willingness to travel

  • Proficiency in computer systems with a high level of comfort using technology

  • Ability to quickly learn new systems and processes

  • Strong communication skills across all levels of an organization

  • Experience in implementation or project management

  • Excellent oral and written communication skills

  • Ability to manage multiple projects simultaneously in a fast-paced environment

  Preferred:

  • Undergraduate degree in Business, Marketing, or Communications

  • Experience in the Alcohol Beverage Industry or CPG sector

  • Budgeting, planning, and financial analysis experience

  • Experience in New Business Development

  • Experience managing an Advertising Agency

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  Physical Requirements:

  • Valid driver's license

  • Ability to work remotely

  • Strong attention to detail

   

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  Placement within the salary range is calculated based upon years of directly relatable experience for the position