Sr. Associate Brand Manager - RTDs

As a Sr. Associate Brand Manager for RTDs, you will play a key role in executing brand strategies, activation plans, budgets, and new business development (NBD) initiatives for assigned categories and brands. This role requires strong cross-functional collaboration with Sales, Trade Marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners, and suppliers to achieve business objectives.

Key Responsibilities:

📈 Strategic Execution & Business Growth

• Support the execution of strategic and annual marketing plans, ensuring alignment with sales and profit objectives.
• Assist in the development and execution of NBD opportunities that drive category and brand growth, ensuring on-time and on-budget delivery.
• Work cross-functionally to support brand growth, consumer engagement, and profitability in alignment with company goals.
• Track progress against annual program plans, volume, and profit objectives/KPIs, ensuring projects are delivered on time and within budget.

🎨 Marketing & Agency Collaboration

• Support agency partnerships to deliver effective and efficient creative solutions, packaging, marketing materials, promotions, public relations, and media for assigned brands and projects.
• Assist in the development, execution, and measurement of marketing activations that enhance brand presence and engagement.

📊 Data-Driven Decision Making & Process Optimization

• Utilize data tools and analytics to measure and analyze progress, identifying opportunities for improvement.
• Support the team in creating action plans to address performance gaps and optimize brand strategies.
• Prioritize key initiatives and ensure alignment with Business Category Strategic Plans (BCSPs).

🚀 Project & Resource Management

• Establish and maintain clear priorities for yourself and project teams, ensuring smooth execution.
• Ensure roles, updates, and priorities are well-communicated and projects stay on track.
• Use the PPT system to provide updates and ensure transparency in project execution.

🎯 Professional Development & Growth

• Utilize the PDS system to identify opportunities for continuous learning and self-improvement.
• Develop and follow a structured action plan to build new skills and experiences that align with career goals.
• Use the CDS system to guide and track professional growth and development.

This role is ideal for a detail-oriented, strategic thinker who excels in brand execution, cross-functional collaboration, and marketing project management. If you’re looking to grow in brand management and marketing operations, this is a great opportunity! 🚀

Must-Have Qualifications:

✔ Bachelor’s degree in a relevant field.

✔ Minimum of 2 years of relevant experience in a related role.

✔ Strong planning and organizational skills to manage multiple priorities effectively.
✔ Willingness to travel as needed for business objectives.
✔ Proficiency in technology and systems, with the ability to quickly learn new tools and processes.
✔ Excellent communication skills (both oral and written) and the ability to interact across all levels of an organization.
✔ Project management or implementation experience in a fast-paced environment.
✔ Ability to manage multiple projects simultaneously while maintaining attention to detail.

Preferred Qualifications:

➕ Undergraduate degree in Business, Marketing, or Communications.
➕ Experience in the Alcohol Beverage Industry or Consumer Packaged Goods (CPG).
➕ Budgeting, planning, and financial analysis experience.
➕ 1+ year of experience in New Business Development.
➕ 1+ year of experience managing an Advertising Agency.

Physical Requirements:

🚗 Valid driver’s license for travel as needed.
🏡 Ability to work remotely when required.
🔍 Strong attention to detail to ensure high-quality execution.

Placement within the salary range is calculated based upon years of directly relatable experience for the position