Marketing Assistant - American Whiskey Brand Team - Frankfort, KY

The Marketing Support Specialist plays a key role in supporting creative, new business development (NBD), and general project initiatives for the Sazerac American Whiskey Brand team. This role is a fully integrated member of the Brand Marketing team, responsible for organizing, tracking, and managing project timelines across creative and NBD initiatives. Additional responsibilities include overseeing spirits competition submissions and awards, managing project registration deliverables through the CITRIX system, handling donation and sponsorship requests for Kentucky, coordinating the Friends of the Trace program, and supporting tasting, tracking, and scheduling logistics for offsite bourbon and distillery events.

Sazerac continues to set the standard for excellence in American whiskey.

This role is not remote. This role is on location at Buffalo Trace Distillery in Frankfort, KY

• Event & Logistics Management:

  • Maintain and update the master SKU list with MSRP and item numbers.
  • Coordinate and manage the BTD Tasting Team calendar and event logistics.
  • Organize logistics for virtual and offsite tastings, ensuring seamless execution for key figures such as the Master Distiller and Master Blender.
  • Lead coordination of offsite bourbon and distillery events, including WhiskeyFest, Bourbon Festival, and Bourbon Classic.

• Project Execution & Operations:

  • Ensure marketing projects and priorities are effectively executed.
  • Evaluate ongoing activities and recommend necessary improvements.
  • Serve as liaison with the Homeplace Supervisor to manage Homeplace and maintenance requests.
  • Maintain cleanliness and organization at Stony Point while handling additional responsibilities outside of Homeplace duties.
  • Select and post relevant articles to DBB.

• Media & Public Relations Support:

  • Draft press releases for awards and major community events.
  • Participate in Buffalo Trace Distillery’s social media team, assisting with content development, posting, and engagement.
  • Manage media monitoring services (Burrelles, Meltwater, TVEYES), work with vendors to generate reports, and provide competitive brand tracking insights.
  • Create quarterly and ad hoc reports for brand and competitor analysis.
  • Review and summarize findings from weekly blog monitoring.

• Marketing & PR Administrative Support:

  • Support marketing and public relations teams with presentation preparation and sample request entries, ensuring timely deliveries.
  • Oversee the company awards program, coordinating brand entries for spirits competitions, maintaining the awards database, and monitoring competition websites for results.
  • Research and recommend new award competitions to brand teams.
  • Assist the PR team with CMS entries, media contact research, and media list development.
  • Collaborate with the Associate Marketing Manager to maintain the charity database and develop an ongoing communication strategy.

• Media & Industry Relations:

  • Host media representatives during distillery visits and provide guided support throughout their stay.
  • Assist with on-site photography needs, including construction updates and event coverage.
  • Facilitate media communication regarding product sample distribution, ensuring timely delivery.

• Social Media & Digital Presence:

  • Support Buffalo Trace Distillery’s social media and virtual programs through content production and posting.
  • Lead the development and maintenance of the Friends of the Trace (FOTT) program.
  • Assist the events team with rental site inspections when necessary.

• Brand Information & Website Management:

  • Monitor industry-related websites, such as Wikipedia, to ensure accurate representation of Sazerac Company brands.
  • Report findings and recommended actions to the PR Manager.
  • Collaborate with the dCOE team to implement necessary updates on buffalotracedistillery.com.

• Performance Development & Continuous Improvement:

  • Utilize PDS (Performance Development System) to enhance performance, set goals, and drive professional growth.
  • Continuously develop as a valuable asset by refining skills and focusing on key performance outcomes.

• Bachelor's degree
• Ability to communicate with all levels of an org
• Ability to handle multiple tasks at one time
• Excellent oral & written communication skills
• Strong computer skills and high comfort using technology and systems

PREFERRED

• Willingness to travel
• Strong planning and organizational skills
• Experience in Alcohol Beverage Industry or CPG overall
• 1+ years' experience - Alcoholic Beverage Industry compliance experience

Physical Requirements

• A valid driver's license
• Ability to pay attention to detail

#LI-AS1

Compensation: Placement within the salary range is calculated based on years of directly relatable experience for the position. The salary range refers to base salary only and does not include car allowance, annual bonus, fuel, or cell phone reimbursement. 

Why Sazerac?

✨Innovative and Forward-Thinking: Join a company that values innovation and excellence and is driving the future of the beverage industry.

✨Rich Tradition: Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.

✨Collaborative Environment: Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.

✨Growth Focused: Join an industry leader that has a reputation for continuous growth.

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Worksite Flexibility: Options for flexible work arrangements (vary by role).
• Training and Development: Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.