The Marketing Support Specialist plays a key role in supporting creative, new business development (NBD), and general project initiatives for the Sazerac American Whiskey Brand team. This role is a fully integrated member of the Brand Marketing team, responsible for organizing, tracking, and managing project timelines across creative and NBD initiatives. Additional responsibilities include overseeing spirits competition submissions and awards, managing project registration deliverables through the CITRIX system, handling donation and sponsorship requests for Kentucky, coordinating the Friends of the Trace program, and supporting tasting, tracking, and scheduling logistics for offsite bourbon and distillery events.
Sazerac continues to set the standard for excellence in American whiskey.
This role is not remote. This role is on location at Buffalo Trace Distillery in Frankfort, KY
Event & Logistics Management:
- Maintain and update the master SKU list with MSRP and item numbers.
- Coordinate and manage the BTD Tasting Team calendar and event logistics.
- Organize logistics for virtual and offsite tastings, ensuring seamless execution for key figures such as the Master Distiller and Master Blender.
- Lead coordination of offsite bourbon and distillery events, including WhiskeyFest, Bourbon Festival, and Bourbon Classic.
Project Execution & Operations:
- Ensure marketing projects and priorities are effectively executed.
- Evaluate ongoing activities and recommend necessary improvements.
- Serve as liaison with the Homeplace Supervisor to manage Homeplace and maintenance requests.
- Maintain cleanliness and organization at Stony Point while handling additional responsibilities outside of Homeplace duties.
- Select and post relevant articles to DBB.
Media & Public Relations Support:
- Draft press releases for awards and major community events.
- Participate in Buffalo Trace Distillery’s social media team, assisting with content development, posting, and engagement.
- Manage media monitoring services (Burrelles, Meltwater, TVEYES), work with vendors to generate reports, and provide competitive brand tracking insights.
- Create quarterly and ad hoc reports for brand and competitor analysis.
- Review and summarize findings from weekly blog monitoring.
Marketing & PR Administrative Support:
- Support marketing and public relations teams with presentation preparation and sample request entries, ensuring timely deliveries.
- Oversee the company awards program, coordinating brand entries for spirits competitions, maintaining the awards database, and monitoring competition websites for results.
- Research and recommend new award competitions to brand teams.
- Assist the PR team with CMS entries, media contact research, and media list development.
- Collaborate with the Associate Marketing Manager to maintain the charity database and develop an ongoing communication strategy.
Media & Industry Relations:
- Host media representatives during distillery visits and provide guided support throughout their stay.
- Assist with on-site photography needs, including construction updates and event coverage.
- Facilitate media communication regarding product sample distribution, ensuring timely delivery.
Social Media & Digital Presence:
- Support Buffalo Trace Distillery’s social media and virtual programs through content production and posting.
- Lead the development and maintenance of the Friends of the Trace (FOTT) program.
- Assist the events team with rental site inspections when necessary.
Brand Information & Website Management:
- Monitor industry-related websites, such as Wikipedia, to ensure accurate representation of Sazerac Company brands.
- Report findings and recommended actions to the PR Manager.
- Collaborate with the dCOE team to implement necessary updates on buffalotracedistillery.com.
Performance Development & Continuous Improvement:
- Utilize PDS (Performance Development System) to enhance performance, set goals, and drive professional growth.
- Continuously develop as a valuable asset by refining skills and focusing on key performance outcomes.
