The Marketing Support Specialist plays a key role in supporting creative, new business development (NBD), and general project initiatives for the BuzzBallz Brand team. This role is a fully integrated member of the Brand Marketing team, responsible for organizing, tracking, and managing project timelines across creative and NBD initiatives. Additional responsibilities include overseeing spirits competition submissions and awards, managing project registration deliverables through the CITRIX system, handling donation and sponsorship requests, coordinating programs, and supporting tasting, tracking, and scheduling logistics for offsite events.
Event & Logistics Management:
- Maintain and update the master SKU list with MSRP and item numbers.
- Coordinate and manage the Tasting Team calendar and event logistics.
- Organize logistics for virtual and offsite tastings, ensuring seamless execution for key figures such as the Master Distiller and Master Blender.
- Lead coordination of offsite events.
Project Execution & Operations:
- Ensure marketing projects and priorities are effectively executed.
- Evaluate ongoing activities and recommend necessary improvements.
Media & Public Relations Support:
- Draft press releases for awards and major community events.
- Participate with the social media team, assisting with content development, posting, and engagement.
- Manage media monitoring services, work with vendors to generate reports, and provide competitive brand tracking insights.
- Create quarterly and ad hoc reports for brand and competitor analysis.
- Review and summarize findings from weekly blog monitoring.
Marketing & PR Administrative Support:
- Support marketing and public relations teams with presentation preparation and sample request entries, ensuring timely deliveries.
- Oversee the company awards program, coordinating brand entries for spirits competitions, maintaining the awards database, and monitoring competition websites for results.
- Research and recommend new award competitions to brand teams.
- Assist the PR team with CMS entries, media contact research, and media list development.
- Collaborate with the Associate Marketing Manager to maintain the charity database and develop an ongoing communication strategy.
Media & Industry Relations:
- Host media representatives and provide guided support.
- Assist with on-site photography needs, including construction updates and event coverage.
- Facilitate media communication regarding product sample distribution, ensuring timely delivery.
Social Media & Digital Presence:
- Support the social media and virtual programs through content production and posting.
- Assist the events team with rental site inspections when necessary.
Brand Information & Website Management:
- Monitor industry-related websites to ensure accurate representation of Sazerac Company brands.
- Report findings and recommended actions to the PR Manager.
- Collaborate with the dCOE team to implement necessary updates.
Performance Development & Continuous Improvement:
- Utilize PDS (Performance Development System) to enhance performance, set goals, and drive professional growth.
- Continuously develop as a valuable asset by refining skills and focusing on key performance outcomes.
