Shopper Marketing Manager - #BUZZBALLZ

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Ready to have a ball?

The Shopper Marketing Manager, BuzzBallz is responsible for ensuring the most efficient and effective execution of shopper and guest marketing programs. This includes strategic planning, budgeting, and measurement to deliver best-in-class ROI with consistent year-over-year improvement. The goal is to position the company as #1 at the “Moment of Choice” through innovative and effective Trade Support Tools.

Expectations and Responsibilities:

Performance Development & Team Leadership

• Conduct PDS (Performance Development System) reviews with direct reports to improve skills and performance.
• Utilize PDS to drive performance discussions, skill evaluations, and recommend actionable tactics.
• Promote and support the company culture through consistent use of PDS to measure progress and alignment.

Sales Activation & Marketing Support

• Develop and deliver a monthly Field Sales Activation deck with key selling tools for all shopper and guest marketing programs, including:
• Brand Big/Small Bets
• Shopper/Guest Platforms
• Multi-Brand Programs
• Create scalable shopper and guest marketing conceptual sell decks for Field Sales, Channel, and Account-specific use.

Program Planning, Execution & Measurement

• Oversee the planning, budgeting, execution, and measurement of shopper and guest marketing programs in collaboration with:
• Off-Premise Channel Managers
• On-Premise Leader
• Align activation materials and resources with the Sales Operations Director to support sales priorities and ensure proper budgeting and ROI measurement with Sales Finance.

Strategic Calendar Management

• Use tools and methodology from the Global Manager Commercial Planning & Analytics to create and manage an annual and quarterly calendar.
• Clearly communicate key dates and expectations to ensure program milestones are met within field sales teams.

Communication & Collaboration

• Manage field communications to drive awareness and understanding of program priorities, timing, and execution.
• Establish a communication cadence and feedback loop with Field Sales to drive collaboration and tool optimization.

Data Analysis & Reporting

• Implement tools and processes to establish clear performance metrics.
• Create and deliver accurate and timely reports that connect commercial, operational, inventory, and sales data.
• Provide analytical support, including:
• Competitive intelligence (pricing & promotion benchmarking)
• Financial analysis (ROI)

Budget Management

• Lead effective budget management to deliver efficiencies and ROI aligned with shopper and guest marketing programming KPIs.
• Partner with the Global Manager Commercial Planning & Analytics to track spending and adjust strategies to maximize ROI.

This role requires a balance of strategic thinking and hands-on execution to drive business performance and deliver a best-in-class shopper and guest marketing experience.

To be successful in the role, you’ll need these requirements:

Education and Experience

• Bachelor’s Degree required

• 7+ years of shopper and guest marketing experience
• Experience leading people through influence, where no direct reporting relationship exists
• Exceptional organization, prioritization, and project management skills
• Experience and comfort working with stakeholders in Sales, Category Leadership, and Brand Marketing across markets
• Customer knowledge and expertise regarding the operational realities of delivering shopper and guest marketing initiatives in retail environments
• Comfortable with change in a fast-moving environment
• Ability to drive results in a complex, high-growth company

Physical Requirements

• Ability to travel (up to 25%) 
• Strong communication skills

#LI-AS1

Compensation: Placement within the salary range is calculated based on years of directly relatable experience for the position. The salary range refers to base salary only and does not include car allowance, annual bonus, fuel, or cell phone reimbursement. 

Why Sazerac?

✨Innovative and Forward-Thinking: Join a company that values innovation and excellence and is driving the future of the beverage industry.

✨Rich Tradition: Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.

✨Collaborative Environment: Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.

✨Growth Focused: Join an industry leader that has a reputation for continuous growth.

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Worksite Flexibility: Options for flexible work arrangements (vary by role).
• Training and Development: Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Training and Development: Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.