The Social Strategy & Engagement Manager is an exciting opportunity to play a critical role on Sazerac's global communications team, acting as the functional leader for the social media discipline at Sazerac.
The right candidate brings category leadership and strategic insight to all efforts, and plays a lead role on social work plans, staffing, innovation, industry insights, and new platforms and tools. She/He/They is a trusted voice and a collaborative team member who can work closely with a variety of team leaders to produce integrated brand work. She/He/They will oversee and execute interactions with consumers on social media and online platforms through implementing content strategies and moderating brand-related online communities.
As the Social Strategy & Engagement Manager, you will be responsible for the planning and execution of all owned social content across Sazerac’s various brand accounts and platforms (Facebook, Instagram, X, TikTok and others). This person should be obsessed with culture and eager to find nimble, efficient ways to earn eyeballs and reach our consumers on social media.
Responsibilities
- Lead Communication & Engagement Strategies
Develop and implement communication and engagement strategies across multiple brands and social media platforms to effectively reach and engage diverse audiences. - Social Landscape Monitoring & Activation
Continuously assess the social landscape to identify, recommend, and activate social-first programs aligned with brand content, cultural moments, and consumer interests. - Social Media Best Practices
Evolve and refine social media guidelines and processes, ensuring consistency in brand voice and tone. Oversee implementation across the team. - Content Calendar & Community Engagement
Build brand affinity by developing and maintaining social media content calendars. Create, edit, plan, publish, and share engaging content aligned with brand strategy. - Paid Social Media Execution
Collaborate with the paid media team to implement paid social media campaigns. Oversee or create social content used in paid campaigns. - Performance Analytics & Reporting
Analyze and report on the impact of both organic and paid social media campaigns. Collaborate with the media team on performance insights. - Influencer Strategy & Execution
Lead influencer strategy development and execution for priority brands. Track, analyze, and report on campaign effectiveness, translating data into actionable insights for future initiatives. - Industry Trends & Tools
Monitor social media tools and applications; recommend tools and platforms to support evolving team needs and capabilities. - Team Leadership
Manage and develop a team of three direct reports through coaching, feedback, and workplan management. - Agency Partnership Management
Oversee agency partners as needed, ensuring alignment and quality execution of deliverables.
