Drive demand for Sazerac’s brand portfolio by delivering guest propositions through tailored outlet programs and national initiatives, supported by innovative On-Premise tools and timely execution.
Strategic Planning & Execution
- Identify outlet segment-specific purchasing behavior to create targeted programs that drive guest traffic and increase revenue.
- Develop toolkits and segment-specific ideas to support Tier 3 and 4 accounts.
- Collaborate with Planning & Activation to integrate On-Premises tools into annual brand plans and calendars.
- Own the execution of On-Premises marketing programs for National Accounts (60%) and Independents (40%).
Guest & Consumer Insight
- Generate and apply guest insights and consumption occasions to inform On-Premises activation.
- Translate insights into scalable On-Premises activities for National Accounts and independent clusters.
- Serve as lead on Tier 1 and Tier 2 National On-Premises customer relationships, including strategy, program development, RFP involvement, presentations, and negotiations.
Cross-Functional Collaboration
- Work closely with brand marketing, field marketing, and sales to develop impactful shopper marketing programs.
- Partner with Shopper Marketing Activation for planning and resourcing programs.
- Co-develop marketing visibility standards for each outlet segment with internal stakeholders.
Communication & Tools
- Manage the On-Premises Marketing programming newsletter and communication for internal and customer distribution.
- Ensure internal and external teams understand roles, priorities, and progress updates via the PPT system.
Professional Development
- Use the Performance Development System (PDS) to evaluate performance, set goals, and drive continuous improvement.
- Leverage the Career Development System (CDS) to identify training needs, build development content, and support long-term growth within the company.
- Provide feedback on on-the-job learning opportunities to your manager.
