Senior Associate Brand Manager - Growth & Innovation

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Responsible for supporting new-to-world categories and brands through:

• Whitespace identification

• Brand creation

• Execution of brand strategies

• Activation plans and budgets

• New Brand Development (NBD) initiatives and related projects

This role partners closely with internal Sazerac teams, including category brand, operations, procurement, analytics & business intelligence, e-commerce, and product development. You will support both new brand launches and innovation pipelines for existing brands to drive top- and bottom-line financial growth.

Responsibilities

• Strategic & Marketing Plan Execution

  • Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned new-to-world categories/brands

  • Work to meet defined sales and profit objectives

• Cross-Functional Brand Building

  • Collaborate across functions to build brands into profitable, growing businesses aligned with company goals

  • Track progress against KPIs and program plans; ensure execution is on time and within budget

  • Support supplier relationships and communications

• Innovation & NBD

  • Assist in concepting, developing, and executing new brand development opportunities

  • Navigate NBD projects through internal processes, ensuring on-time and on-budget completion

• Agency & Marketing Coordination

  • Support management of agency work related to creative development, packaging, marketing materials, promotion, public relations, and media for assigned categories/brands and projects

• Business Analysis & Planning

  • Focus time and resources on the most critical BCSPs to achieve objectives

  • Use data tools to measure and analyze performance

  • Assist in developing action plans to close performance gaps

• Project Management

  • Establish organized personal priorities and ensure project team roles are clearly defined

  • Maintain project updates and monitor completion through the PPT system

  • Facilitate project progress across teams

• Strategic Brand Planning

  • Contribute to the development of brand strategy, new initiatives, and special projects for assigned categories/brands

• Career Development

  • Create and follow an action plan to build the skills and experiences required to achieve career goals

  • Use the CDS system to track and guide your progress

• Professional Development

  • Utilize the PDS system and available resources to identify areas for continuous self-improvement

  • Dedicate regular time to developing skills outlined in the Development Plan

Must

• Bachelor's Degree
• 1+ year implementation or project management experience
• 2+ years experience in a fast paced environment
• 2+ years relevant experience with new brand launches and innovation pipelines
• Strong computer skills and high comfort using technology and systems
• Ability to quickly learn new systems/processes
• Ability to communicate with all levels of an org
• Excellent oral & written communication skills
• Ability to manage multiple projects at one time
• Ability to handle multiple tasks at one time
• Strong planning and organizational skills
• Willingness to travel

Preferred

• Undergraduate degree in Business, Marketing or Communications
• Experience in Alcohol Beverage Industry or CPG overall
• Budgeting, planning and/or financial analysis experience.

Physical

• A valid driver's license
• Ability to pay attention to detail

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