As the Associate Designer - eBusiness, you will gain an understanding of brand development, digital marketing tools, working in a team, project management and creative exploration (of course!). You will continue to develop your professional skills, all while directly contributing to company growth. The responsibilities of the Associate Designer include creating designs according to specifications, reporting to the Retail Design Manager, engaging in design solutions and processing feedback to improve designs. To be successful you should have original ideas and have a keen eye for detail. Ultimately, a successful candidate should be able to create imaginative designs, be open to learning more and create impressive designs that contribute to brand equity and drive sales in the digital retail landscape.
- Utilize PDS system to identify places for self improvement in order to improve effectiveness at job and achieve goals.
- Work closely with the social media, paid media, and Digital/eBusiness teams to ensure seamless integration of content across platforms. Support the design and layout of landing pages to ensure they effectively guide users through the intended journey. Responsible for working across concepts through to design and technical detailing as well as editing existing assets covering typography, layout, composition, color and general design.
- Single point of contact for eMerch requests. Create simple product videos as well as graphic design. Create globally consistent, but locally relevant content. Transcreation for global markets and copywriting, utilizing individual brand tone of voice with the support of translation agency. Deliver final files that have been built smartly and can be used globally (e.g. orderly layers, optimized to spec, organized within folder structures, use the correct nomenclature, etc.). Creating or editing images in Illustrator, Photoshop, and occasionally InDesign. Understanding Brand work and how to turn client creative briefs into executable content.
- Standardization of global eComm content both for major Online Retailers (Amazon, Walmart.com,), and Sazerac own Websites and E-Shops. The scope includes e-content creation for Product Detail Pages, Brand Stores, Retail Media, and online commercial activations, among others.
- Identify cross functional support to be involved in projects & processes. Act as a bridge between creative, e-commerce, and digital teams, ensuring that assets produced align with both business objectives and user expectations. Organize and manage large library of creative content for automation purposes. Must treat deadlines with a sense of urgency, work well under pressure and possess a high degree of adaptability. Work in a fast-paced corporate, professional environment, being proactive and working on tight deadlines.
- Manage external designers as needed when capacity dictates the need to outsource on a project by project basis.
