Sr. Associate Brand Manager - Fireball

Responsible for supporting assigned categories/brands in the execution of brand strategies, activation plans/budgets, NBD initiatives and projects.  Works cross-functionally with Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives.

Key Responsibilities

• Category/Brand Support
• Execute the strategic plan, annual marketing plan, activation, and budget to reach sales and profit objectives.
• Support cross-functional efforts to build assigned categories/brands into a growing and profitable consumer business consistent with company goals.
• Track progress against annual program plan, volume and profit objectives/KPIs, and ensure projects are completed on time and within budget.
• Support supplier relations and communication.
• New Business Development (NBD)
• Contributes to the concepting, development, and execution of NBD opportunities that drive growth.
• Navigate NBD projects through internal cross-functional teams and processes, ensuring on-time and on-budget delivery.
• Agency & Creative Management
• Support management of agency efforts in delivering effective and efficient creative solutions, packaging, marketing materials, promotion, public relations, and media for assigned categories/brands, NBD, projects, and programs.
• Performance Tracking & Prioritization
• Prioritize time and resources on assigned categories/brands BCSPs most critical to achieving objectives.
• Use data tools and other resources to measure and analyze progress.
• Support creation of action plans to address performance gaps.
• Project & Team Management
• Establish well-organized priorities and ensure project team members understand their roles.
• Provide updates, track priorities, and ensure successful completion of deliverables.
• Facilitate progress and use the PPT system to keep stakeholders informed.
• Strategic Planning & Special Projects
• Support development of strategic brand planning work, new initiative plans, and special projects for assigned categories/brands.
• Personal & Professional Development
• Develop and follow an action plan to gain skills, experiences, and results needed to meet career goals, using the CDS system to guide and record progress.
• Utilize the PDS system and other available resources to identify areas for continuous self-improvement.
• Dedicate time regularly to growing skills outlined in the Development Plan.

• Bachelor's Degree
• 2+ years’ relevant experience in brand management, marketing, or related experience
• Strong planning and organizational skills
• Willingness to travel
• Strong computer skills and high comfort using technology and systems
• Ability to quickly learn new systems/processes
• Ability to communicate with all levels of an org
• Excellent oral & written communication skills
• Ability to manage multiple projects at one time
• Implementation or project management experience
• Experience in a fast paced environment

PREFERRED

• Undergraduate degree in Business, Marketing or Communications
• Experience in Alcohol Beverage Industry or CPG overall
• Budgeting, planning and/or financial analysis experience.
• 1+ year of experience in New Business Development
• 1+ years of experience managing an Advertising Agency

Physical Requirements

• A valid driver's license
• Ability to work remote
• Ability to pay attention to detail