Employer Branding Specialist

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

We are seeking a creative, results-driven Employer Branding Specialist to execute the branding and marketing efforts aimed at attracting top talent to Sazerac. This individual contributor role will play a key part in our talent acquisition strategy, focusing on employer brand development, social media campaigns, digital advertising, local community outreach, and building relationships with colleges and universities. The ideal candidate will be passionate about storytelling and leveraging data to craft compelling campaigns that resonate with potential candidates.

• Lead efforts to launch and maintain a strong employer brand that reflects our company values, culture, and opportunities, ensuring consistency across all channels.
• Execute social media campaigns and digital advertisements to attract diverse talent. Utilize platforms such as LinkedIn, Instagram, Facebook, Twitter, and others to increase brand visibility and engagement.
• Create compelling, on-brand content, including job postings, employer brand videos, employee testimonials, blog posts, and social media posts that showcase the company’s culture and work environment. Maintain and optimize content on the company’s career site and employer presence across external platforms, including LinkedIn, Glassdoor, Meta, TikTok and other recruitment marketing channels.
• Build relationships with local organizations, community groups, and other external partners to promote our brand and attract talent. Represent the company at local events, career fairs, and conferences.
• Assist the University Relations Manager with developing and managing relationships with colleges and universities to build awareness of career opportunities and attract interns and new graduates. Design and execute recruitment marketing campaigns targeting students.
• Execute end-to-end recruitment marketing campaigns, including project timelines, budgets, and performance tracking. Ensure campaigns are aligned with hiring goals.
• Use analytics tools to measure the effectiveness of marketing efforts and adjust strategies based on performance metrics. Provide regular updates and reports to the Talent Acquisition team.
• Work closely with the Talent Acquisition, HR, Internal Communications, and Marketing teams to ensure alignment of messaging, branding, and recruitment strategies.
• Work with manager to develop a prioritized My Performance plan with clear tangible signs and measurement tools in place to assess personal progress. Help hiring managers determine which skills (FYI) will need developed for candidates selected for hire by observing areas of opportunity throughout the section process.
• Communicate personal career goals to manager; develop and execute career development plan to achieve career goals. Understand the succession planning needs of the company to effectively identify talent to meet future needs.

MUST

• Bachelor's Degree
• 2 years relevant experience (minimum)
• Bachelor’s degree in marketing, communications, or a related field.
• 2-4 years of experience in recruitment marketing. previous experience in talent acquisition or hr.
• Proven experience with digital marketing, social media campaigns, and advertising (e.g., linkedin, facebook, glassdoor/indeed, google ads).
• Strong writing, editing, and storytelling abilities with a focus on employer brand messaging.
• Creative thinking with the ability to develop innovative campaigns that drive engagement.
• Strong understanding of analytics tools (e.g., google analytics, social media insights) to track and report on campaign performance.
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of talent acquisition processes and best practices is highly desirable.

Physical Requirements

• Ability to pay attention to detail

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