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Events Team Lead - Sazerac House

# of Openings: 1
Category: Marketing
Type: Regular Full-Time

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Company/Location Overview

Nestled at the corner of Canal Street and Magazine Street, and less than 350 yards from the original Sazerac Coffee House, The Sazerac House will be New Orleans’ most memorable destination offering an enriching sensory experience that embodies the city’s spirited and historic character.

The Sazerac House will take its visitors through a journey of the history and culture of spirits in New Orleans showcasing the company’s brands relevant to the city of yesterday and today.

Job Description/Responsibilities

The Sazerac House Events Lead manages the strategic execution of all Sazerac House events and select brand experiences. This role manages the full lifecycle of consumer events, community events, corporate and leisure meetings. This entails everything from lead generation and booking to execution. This role will also oversee the flawless execution of VIP visits. Additionally, the Events Lead will be responsible for implementing the events portion of Homeplace’s strategic plan (managing incoming leads, identifying new business opportunities, overseeing event vendor relationships, conducting community outreach, and hosting networking events to elevate the Sazerac House’s visibility and engagement.

Plays a key role in supporting fiscal year growth by increasing the volume and value of events hosted at the Sazerac House. This position contributes directly to year-over-year growth by driving a higher number of events compared to previous quarters, increasing total event sales compared to the prior fiscal year, and improving the overall booking close rate from initial prospecting to final confirmation. By optimizing lead conversion and elevating the event experience, this role supports both revenue generation and long-term client retention.
Delivers world-class customer service by guiding clients through the event planning process with strategic, personalized communication from initial inquiry to final execution. Embraces a “start from a place of yes” mindset, working proactively to fulfill requests and provide creative, experience-driven solutions. Acts as a consultative partner, anticipating needs and ensuring every interaction reflects Sazerac House’s high standards. From pitching ideas to resolving challenges, this role ensures seamless, memorable experiences for every guest and client.
Develop complete understanding of the focus brands for the Sazerac House. Integrate with brand management team for alignment on core brand building platforms within the Sazerac House. Work with LA State Manager on participation in New Orleans events and solicit involvement where appropriate. Provide donations and sponsorships for organizations from the Sazerac House based on budgets. Assist in tastings of the product. Manage Sazerac House and Brand activities such as Tales of the Cocktail and other tasting opportunities to generate "raving fans" of Sazerac Company brands. Coordinate with marketing team to generate brand-specifc events
Boosts visitor count by generating and following up on event leads, forging strategic partnerships, and executing outreach plans that drive foot traffic to Sazerac House. Through community engagement, relationship-building, and targeted networking events, this role attracts diverse audiences and positions the venue as a top event destination. It also identifies soft periods and collaborates on programming to fill calendar gaps, implementing forward-looking strategies like 90-day lead plans and targeted convention follow-up.
Directly contributes to increased visitation by proactively generating and following up on event leads, building strategic partnerships, and executing outreach plans that drive foot traffic to the Sazerac House. Through community engagement, networking events, and relationships with key market sectors, this role attracts diverse audiences and positions the venue as a premier destination. Identifies projected soft periods and collaborates on programming to fill calendar gaps. Develops 90-day lead generation plans and targets convention business to sustain and grow visitation.
Responsible for building, maintaining, and strategically utilizing CMS to strengthen external relationships and drive repeat business. Manages records for all major event organizers, partners, and corporate clients while ensuring timely, personalized follow-up. Proactively reaches out to past clients quarterly, targeting key dates like holidays and conventions to promote bookings. Also updates CMS with New Orleans’ annual convention calendar, including event sizes and dates, to anticipate high-demand periods and align outreach efforts.
Use PDS as a tool to monitor performance and evaluate own skills. Participate in PDS discussions with supervisor to prepare for future growth within the company. Identify key team members for potential growth and work with them on skill development.
Works with the team to support the Homeplace Master Plan by contributing to the evolution of event programming that drives revenue and exceeds year-over-year sales goals. Collaborates across teams to identify, develop, and implement event concepts that align with high impact tentpole campaigns and key Sazerac specialty brand initiatives. By leveraging insights from past event performance and emerging market trends, the Events Lead ensures that programming remains relevant and strategically positioned to support long-term brand and business objectives.