Senior Associate Brand Manager - BuzzBallz

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

The Sr. Associate Brand Manager, BuzzBallz US is delivering key initiatives within the US, such as business analysis, social strategy, innovation planning, creative and shopper programming, etc. They will ultimately be responsible for the delivery of the volume and profit goals of BuzzBallz in the US (along with the Brand Manager, BuzzBallz US), and delivering long-term growth plans for the brand. Works cross-functionally with Sales, Shopper Marketing, Business Intelligence, Digital Team, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives. 

US Business Reporting and Analytical Direction

• Lead monthly U.S. brand scorecarding, synthesizing performance, marketplace dynamics, and key initiatives into clear, executive-ready reporting that distills complex data into decisive insights. 

• Own the end-to-end brand reporting narrative, connecting what happened, why it happened, and what to do next—ensuring insights translate into actionable recommendations for brand, sales, and commercial teams. 

• Triangulate data across Power BI, Nielsen, iDig, and Cognos to deliver a single, consistent view of brand performance, identifying trends, risks, and growth opportunities. 

• Conduct deep-dive analyses into consumer behaviors, attitudes, and purchase drivers using Mintel and Numerator to inform brand strategy, innovation pipelines, and go-to-market programming. 

• Act as a thought partner to cross-functional teams, elevating data from reporting to insight-driven decision-making with consistency in data interpretation.

US Brand Strategy and Creative Support

• Partner closely with the U.S. Brand Manager to shape and deliver brand strategy across U.S. programming, sales initiatives, creative direction, innovation planning, and commercial priorities. 

• Support the development of route-to-market strategy, programming platforms, and creative assets that drive in-market impact and customer engagement. 

• Collaborate cross-functionally with Sales, Commercial, Insights, Innovation, and Operations teams to deliver annual growth targets and performance goals.

US Digital Shelf Leadership 

• Lead U.S. brand strategy and direction across the last-mile consumer journey, shaping how BuzzBallz shows up on key delivery and e-commerce platforms including Instacart and DoorDash. 

• Establish best-in-class digital shelf standards, ensuring brand-relevant presence through optimized imagery, copy, navigation, and assortment visibility. 

• Translate consumer behavior and platform performance insights into actionable improvements across search, browse, and purchase moments. 

MUST

• Strong planning and organizational skills
• Willingness to travel
• Bachelor's Degree
• Strong computer skills and high comfort using technology and systems
• Ability to quickly learn new systems/processes
• Ability to communicate with all levels of an org
• Excellent oral & written communication skills
• Ability to manage multiple projects at one time
• Ability to handle multiple tasks at one time
• 4 years implementation or project management experience.
• 1 year experience in a fast paced environment
• Experience leading creative development, integrated campaigns, and product launches

PREFERRED

• Undergraduate degree in Business, Marketing or Communications
• Experience in Alcohol Beverage Industry or CPG overall
• Budgeting, planning and/or financial analysis experience.
• 1 year experience managing an Advertising Agency
• 4+ years in brand management, global marketing, or innovation (big CPG preferred)
• Track record of follow-through and delivering committed results
• Experience and expertise with business reporting
• Ability to learn quickly, operate efficiently, and prioritize effectively within a fast-moving environment

Physical Requirements

• A valid driver's license
• Ability to work remote
• Ability to pay attention to detail

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