Partnerships Marketing Manager

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

As the Partnerships Marketing Manager you will be responsible for identifying, developing, and managing mid-tier strategic partnerships with external companies. This role will also serve as the primary point of contact for brand teams, while also acting as the internal quarterback who coordinates on time asset delivery to all internal and external stakeholders to ensure activation elements are delivered on time. This role helps transform brand objectives into integrated partnerships that drive brand relevance, fan engagement and business impact.

What You’ll Do:

• Develop and manage strategic partnerships by identifying high-value partners aligned with company objectives, negotiating agreements, defining key performance indicators, and maximizing partnership value through strategic planning and execution.
• Lead end-to-end partnership management by serving as the primary liaison between partners and internal teams, overseeing communication from initial brand brief through contracting, asset delivery, activation, and campaign execution.
• Coordinate cross-functional collaboration with brand, creative, sales, product, and marketing teams to develop and deliver partnership assets, including packaging, point of sale materials, in-venue signage, press releases, website content, social media, and training materials.
• Ensure operational excellence and compliance by managing contractual asset delivery, providing marketing collateral and specifications, tracking fulfillment, maintaining accurate reporting, and ensuring adherence to league, team, and partner guidelines.
• Drive partnership performance and relationship growth by building strong relationships with key stakeholders, analyzing campaign results, identifying optimization opportunities, and delivering measurable business outcomes.

Required:

• Bachelor's degree in related field
• 5+ years of experience supporting marketing partnerships
• Experience in partnership marketing and sponsorship activation, with a proven track record of managing partner relationships, negotiating agreements, and executing integrated marketing programs across digital, live events, broadcast, hospitality, and experiential platforms.
• Strong project and relationship management skills, with the ability to lead cross-functional teams, manage multiple partners and complex initiatives simultaneously, and proactively drive successful partnership outcomes in a fast-paced environment.
• Excellent communication and organizational skills, proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook), and the ability to quickly learn new tools and platforms.
• Ability to travel up to 25% with willingness and ability to travel domestically and internationally as needed

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $95,000 - $135,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

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