Brand Director, Buzzballz

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

The Brand Director, BuzzBallz is responsible for the global expansion and growth for our next billion dollar brand – role includes global strategy, long term volume goals & achieving brand contribution targets. Directs development of brand plans, annual activation plans & NBD.  Responsible for BCSP management and drives cross functional collaboration with Sales, Trade Marketing, BI, DCOE, Operations, Finance & Compliance. Retains & builds a team of top talent enhancing the Sazerac culture.

Priorities

• PDS system design and implementation to include active PDS evaluation for each team member with regular feedback sessions between team member and manager, overall grid rating for each team member, 360 degree feedback program. Identify the #1 Skill to be developed by each team member.
• Grow sales volume, manage and optimize cost of goods and overheads - while delivering highest quality products. Priority Brands will grow in volume and profit at a faster rate than the total business, and will comprise more than 65%. Strategic and annua
• Design, implement a system of brand and state priorities - resulting in a brand / state priority matrix. Execute (work) on the priorities at a state / brand level
• Strategic Brands have well documented strategic plans and annual plans and activities that support and achieve the long term goals.
• Maintain a prioritized list of new initiatives and ensure projects are communicated and managed in order to achieve target ship dates and volumes.
• Continuous communication and reinforcement of company culture. Team Member assessment of culture monitored on regular basis via Sazerac Culture Survey and limited use of Best Places to Work surveys. Tangible results in improvement of culture scores based on survey feedback.

MUST

• Bachelor's degree
• 3 years management experience
• 5 years implementation or project management experience.
• 5 years experience in a fast paced environment
• 5 years P&L experience
• 5 years brand management experience
• 5 years experience managing an advertising agency
• Ability to communicate with all levels of an org
• Strong analytical and technical skills
• Strong computer skills and high comfort using technology and systems
• Ability to quickly learn new systems/processes
• Record of successful leadership
• Excellent oral & written communication skills
• Willingness to travel
• Budgeting, planning and/or financial analysis experience.
• Ability to handle multiple tasks at one time

PREFERRED

• Mba
• Undergraduate degree in business, marketing or communications
• 3 years national accounts / key account experience (on and off premise)
• 2 years pricing experience
• 2 years supply chain experience
• 3 years experience in new business development
• 2 years experience leading the development and execution of commercial strategies

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