Sales General Manager - South Carolina

US-SC-Columbia | US
4 months ago
# of Openings

Company/Location Overview

Sazerac Company, established in 1850, is one of America’s oldest family owned, privately held distillers with operations in Louisiana, Kentucky, Virginia, Tennessee, Maine, New Hampshire, Maryland, California, United Kingdom, France, Australia and Canada.

Sazerac produces and markets the most award winning bourbons and whiskeys in the world, including Buffalo Trace, Eagle Rare, Van Winkle, Blanton’s and Sazerac Rye. Additionally, Sazerac owns many popular brands including Fireball, Southern Comfort, Margaritaville Spirits, Dr. McGillicuddy’s and Platinum Vodka.


From 2008 to today, Sazerac has experienced double digit growth! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people.


For more information, please visit us at

Job Description/Responsibilities

Position: Sales General Manager - South Carolina

Preferred Location: Columbia, SC

Why Open?: Internal Promotion!


As the State Manager – South Carolina, one is held accountable to, but not limited to:

  • Achieve volume objectives for the market brand state priorities.
  • Ensure development of a prioritized plan, including ownership commitment and on- going documentation of progress toward skill development.
  • Monitor and ensure that Brand State Priority volume objectives are achieved in the market.
  • Develop and implement agreed upon Key Performance Indicators (KPIs) with key distributors to ensure they are focused on the Brand State Priorities for the market.
  • Develop and agree to appropriate KPIs with distributors in the market on specific brand state priorities. Manage implementation and monitor execution on a monthly and quarterly basis.
  • Identify, develop and propose strategic price increase opportunities throughout the year that are consistent with brand positioning strategies in the market.
  • Identify and update the distributor and retailer key contacts information in the Key Contacts Access System.
  • Provide retail level (on and off-premise) intelligence via quarterly Competitive Brand Information reports regarding "hot brands" and emerging consumer behavior and consumption patterns.
  • Follow the development plan established for career development and/or advancement.
  • Build brands, develop relationships, sell distribution, and coordinate programs with multi-state customers (chains and military) on and off premise.



  • Bachelor's Degree
  • 5 - 10 years relevant experience
  • A valid driver's license
  • Ability and willingness to work non-traditional hours (nights/weekends)
  • Proficient in Microsoft office products
  • Record of successful leadership
  • Willingness to travel


  • Budgeting, planning and/or financial analysis experience
  • Marketing Experience
  • National Accounts Experience - on and off premise
  • Wine and spirits industry experience


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