Bourbons Associate Brand Manager

Job Locations US-KY-Frankfort
Posted Date 5 months ago(9/26/2017 11:56 AM)
# of Openings
Regular Full-Time

Company/Location Overview

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky with a rich tradition dating back to 1773 that celebrates industry legends as E.H. Taylor, Jr., George T. Stagg, Albert Blanton, and Elmer T. Lee. 


Buffalo Trace Distillery is a fully operational distillery producing award-winning bourbon, rye whiskey and vodka. The National Historic Landmark has won over 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Recently the distillery was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015.  Buffalo Trace Distillery has also garnered more than 500 awards for its wide range of premium whiskeys.  The distillery is part of the Sazerac family of companies.


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Job Description/Responsibilities

Position: Bourbons Associate Brand Manager

Location: Buffalo Trace Distillery, Frankfort, KY

Nearest Cities: Louisville, KY and Lexington, KY


As our Associate Brand Manager, one will be held accountable to, however not limited to: 

  • Develop annual budget, create marketing plans and key performance indicators, implement plans and execute Key Performance Indicators to reach objectives
  • Develop and execute strategic brand building plans including yearly activity calendars and budgets for assigned brands
  • Manage company efforts for Experimental Whiskey from packaging, bottling, sales, public relations, marketing, etc.
  • Build Bowman brand into viable consumer business; Provide marketing resources and input on visitor center
  • Manage agency creative work on package development, marketing materials and sales materials for all assigned projects and brands
  • Assist marketing and sales teams in achieving brand state priority objectives and doing same on assigned brands
  • Work with Brand Managers to develop Brand Plans for new brand development initiatives
  • Follow company protocol to concept, plan, develop, launch and successfully execute the brand plan for Premium Small Still Vodkas and Experimental Bourbon brands, as well as new Canadian and North American Whiskey innovation projects
  • Utilize systems to identify places for self-improvement in order to improve effectiveness at job and achieve goals
  • Point person on new initiatives and marketing/operations/sales go to market processes
  • Development and follow action plan to gain learning experiences needed to advance career


Required Qualifications:

  • Undergraduate Degree
  • 3 - 5 years business experience
  • Minimum 3 years of relevant experience
  • Solid computer skills
  • Willingness to travel
  • Ability to handle multiple tasks at one time


Preferred Qualifications:

  • 5 - 10 years relevant experience
  • Alcoholic Beverage Industry compliance experience
  • Budgeting, planning and/or financial analysis experience
  • Wine and spirits industry experience
  • Excellent project management skills
  • Experience with thee tier distribution system
  • Undergraduate degree in Business, Marketing or Communications
  • Supply Chain Experience
  • Ad Agency Experience
  • Experience in New Business Development


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