SBA, Inc. is a Sazerac company engaged in increasing brand awareness of brands such as Fireball, Buffalo Trace, Dr. McGillicuddy’s, Tuaca, Southern Comfort through grassroots marketing, nurturing and growing relationships with customers and business partners, conducting promotions and providing resources to effectively execute sales drivers.
The Sales Brand Ambassador for SBA, Inc. (a subsidiary of Sazerac), one is one of both sales and marketing. The purpose of this position is to grow brand relevance, ensure proper positioning and to drive increased sales within a territory and targeted accounts. This person must be able to engage in professional sales and marketing practices necessary to enhance consumer and customer satisfaction and drive results. This individual must be the expert in the market and develop programs that encompass both traditional and non-traditional approaches to win share in their accounts.