• Associate Brand Manager - Barton 1792 Whiskeys

    Job Locations US-KY-Frankfort
    Posted Date 3 months ago(11/5/2018 3:30 PM)
    # of Openings
  • Sazerac Company Overview

    Build your career at Sazerac. Sazerac Company produces and markets the most award winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Fireball, Southern Comfort, Weller, 99 Bananas, Wheatley Vodka, Margaritaville Spirits, Dr. McGillicuddy’s, and Platinum Vodka.

    Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

    Job Description/Responsibilities

    The Associate Brand Manager for Barton 1792 Whiskeys will lead brand growth for 1792 Bourbon along with value priced whiskeys, including brand strategy and new business development, while supporting the Senior Marketing Director in the execution of marketing plans and activation plans. They will also work closely with Sales and Regional Trade Marketing teams, agencies and trade partners to achieve objectives.



    • Assist in developing annual budgets in each market, create marketing plans, implement pricing strategy, and ensure plan is executed to reach sales objectives.
    • Develop creative briefs for new products, establish project objectives, timelines and budgets.
    • Define and measure Key Performance Indicators (KPI) and other initiatives to create focus and drive results.
    • Work cross-functionally with sales, operations and procurement on assigned projects and brands.
    • Achieve brand state priority objectives through sales and marketing focus and execution.
    • Work with the sales team to identify distribution and pricing opportunities.
    • Help National Accounts win significant business for assigned brands.
    • Follow company protocol to concept, plan, develop, launch and successfully execute the brand plan and innovation projects.
    • Grow portfolio strategic value and strategic partnerships by emphasizing and supporting internal Sales team members (National Accounts team and Field Sales team members with chain customers) in thoroughly vetting and prioritizing new business opportunities.


    Required Qualifications:

    • 3+ years relevant sales/marketing experience
    • Bachelor's Degree in Business, Marketing or related field
    • Marketing Experience
    • Solid computer skills
    • Strong analytical and technical skills
    • Willingness to travel

    Preferred Qualifications: 

    • Budgeting, planning and/or financial analysis experience
    • Undergraduate degree in Business, Marketing or Communications
    • Experience in New Business Development
    • Experience with thee tier distribution system
    • Demonstrated active learner with the ability to make independent observations, and “connect the dots”
    • Alcoholic Beverage Industry compliance experience
    • Wine and spirits industry experience
    • Ad Agency Experience
    • Excellent project management skills


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