• Sales Brand Ambassador Santa Cruz / San Jose

    Job Locations US-CA
    Posted Date 3 months ago(11/15/2018 9:25 PM)
    # of Openings
    Regular Full-Time
  • Sazerac Company Overview

    Build your career at Sazerac. Sazerac Company produces and markets the most award winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Fireball, Southern Comfort, Weller, 99 Bananas, Wheatley Vodka, Margaritaville Spirits, Dr. McGillicuddy’s, and Platinum Vodka.

    Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

    Company/Location Overview

    SBA, Inc. is a Sazerac company engaged in increasing brand awareness of brands such as Fireball, Buffalo Trace, Dr. McGillicuddy’s, Tuaca, Southern Comfort through grassroots marketing, nurturing and growing relationships with customers and business partners, conducting promotions and providing resources to effectively execute sales drivers.


    The Sales Brand Ambassador for a SBA, Inc. (a subsidiary of Sazerac), one is one of both sales and marketing. The purpose of this position is to grow brand relevance, ensure proper positioning and to drive

    Increased sales within a territory and targeted accounts.

    This person must be able to engage in professional sales and marketing practices necessary to enhance consumer and customer satisfaction and drive results. Must be the expert in the market and develop programs that encompass both traditional and non-traditional approaches to win share in their accounts. 

    Job Description/Responsibilities


    • Performing against KPIs and achieve volume objectives for specific market within assigned field sales budget.
    • Communicating regularly and work effectively with Sazerac Field Sales Manager(s) and/or Division Manager(s) on market research findings as well as determine goals, Key Performance Indicators and performance against each
    • Identify target accounts and build relationships with on-premise, bartenders, waitstaff, retail managers and distributor sales personnel. 
    • Support the distributor's efforts at meeting trade priorities and goals as defined in the brand standards. 
    • Identify key market influencers, establish relationships and develop into an ambassador for the brands.
    • Carry out engagements that will create brand awareness, encourage trial, generate buzz, and build brand's fan base.
    • In addition to the annual salary, this position offers a $130/month stipend to cover cell phone/internet.  Gas and parking are reimbursable expenses.


    Required Qualifications:

    • High School Diploma or equivalent
    • 21+ Years Old
    • Ability and Willingness to Work Non-Traditional Hours (Nights/Weekends)
    • 3-6 years Relevant Sales Experience
    • Valid Driver’s License
    • Ability to handle multiple projects simultaneously
    • Willingness to Travel
    • Strong Planning and Organizational Skills
    • Candidate must reside in or near the territory
    • Must be able to personally pay or charge ordinary and necessary business expenses that will be timely reimbursed

    Preferred Qualifications:

    • Undergraduate Degree
    • Previous Experience in Wine & Spirits Industry
    •  Proficiency with Microsoft Products


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