• Sazerac Brand Ambassador Philadelphia

    Job Locations US-PA-Philadelphia
    Posted Date 5 months ago(11/26/2018 1:11 PM)
    # of Openings
    Regular Full-Time
  • Sazerac Company Overview

    Build your career at Sazerac. Sazerac Company produces and markets the most award winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Fireball, Southern Comfort, Weller, 99 Bananas, Wheatley Vodka, Margaritaville Spirits, Dr. McGillicuddy’s, and Platinum Vodka.

    Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

    Company/Location Overview

    SBA, Inc. is a Sazerac company engaged in increasing brand awareness of brands such as Fireball, Buffalo Trace, Dr. McGillicuddy’s, Tuaca, and Southern Comfort through grassroots marketing, nurturing and growing relationships with customers and business partners, conducting promotions and providing resources to effectively execute sales drivers.

    Job Description/Responsibilities

    The Sazerac Brand Ambassador works to build brands and drive commercial growth against specific goals.  The ideal candidate has 2 years experience planning promotions and events, and can tap into their existing relationships with key bartenders, and decision makers.  This person has a creative mind and knows how to connect our brands with an influential consumer audience.  


    As a Brand Ambassador for SBA, Inc. (a subsidiary of Sazerac), one is responsible for (not limited to) the following:

    • Identify target accounts and build relationships with on-premise, bartenders, waitstaff, retail managers and distributor sales personnel. 
    • Support the distributor's efforts at meeting trade priorities and goals as defined in the brand standards .
    • Perform against KPIs and achieve volume objectives for specific market within assigned field sales budget
    • Identify key market influencers, establish relationships and develop into an ambassador for the brand. 
    • Create engagement opportunities for consumers through on premise tastings, dry demos and events and promote engagement opportunities through word of mouth and social media channels.
    • Develop on-premise relationships with bartenders and buyers to educate and influence on the brand portfolio and garner brand support 
    • Carry out engagements that will create brand awareness, encourage trial, generate buzz, and build brand's fan base.
    • In addition to the annual salary, this position offers a $130/month stipend to cover cell/internet.  Gas and parking are reimbursable expenses.


    Required Qualifications:

    • High School Diploma or equivalent

    • 21+ years old 
    • Ability and willingness to work non-traditional hours (nights/weekends) 
    • Valid Driver’s License 
    • Ability to handle multiple projects simultaneously 
    • Willingness to travel 
    • Strong planning and organizational skills
    • Candidate must reside in or near the territory
    • Must be able to personally pay or charge ordinary and necessary business expenses that will be timely reimbursed
    • Must be able to obtain relevant solicitors permit in any state

    Preferred Qualifications: 

    • Previous experience in Wine & Spirits Industry
    • Minimum 2 years of marketing experience
    • Undergraduate Degree 
    • Proficiency with Microsoft Products


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