Business Intelligence Manager (Sales/Customer)

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Posted Date 1 month ago(6/9/2020 9:34 AM)
# of Openings

Sazerac Company Overview

Build your career at Sazerac. Sazerac Company produces and markets the most award winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Fireball, Southern Comfort, Margaritaville Spirits, Dr. McGillicuddy’s, 99 Brand, and Platinum Vodka.
We’re proud of our award winning culture and distilleries. Our Louisville location has been named a “Best Places to work in Kentucky” four times and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years.
Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Reporting to the Director of Business Intelligence (BI), the Business Intelligence Manager will be a key player working with Sales, Distributors, Retailers, and Marketing to develop customer insights and identify opportunities to grow our business domestically and globally. Opportunities are identified through the analysis of internal shipments/depletions and syndicated data from VIP (iDig),

NABCA (SAM/Diver), IRI/NIELSEN, TDLinx, IWSR, etc. The ideal candidate has an entrepreneurial spirit, is mentally agile, able to learn on the fly, and motivated to lead change.


Responsibilities include but are not limited to the following:  

  • Helps build a growing team of insights and analytics professionals to influence and drive the organization’s decision making. Establishes himself/herself as a strategic business partner with Marketing, Sales, Distributors, and Retailers
  • Leads identification and communication of customer and channel insights  driving insights from the data into actionable solutions regarding product, pricing, distribution, placement, and promotion to drive growth
  • Integrates insights, consumer and market trends, competitive data, channel insights, shopper insights, etc., to fuel solution-based selling materials, Corporate Initiatives, New Business Development, and Category Reviews
  • Lead contact with Nielsen and NABCA concerning data integrity, database hierarchies and geographies, and report functionality. Provide support for organizational training related to Nielsen/NABCA/IWSR databases, tools, measures, and analysis.
  • Perform detailed analyses with Nielsen, NABCA, IWSR, VIP (iDig), and industry data to present holistic business analysis and recommendations regarding pricing, distribution, product, and promotion to support sales and marketing priorities. Work with sales, trade marketing, and marketing teams to create custom reports, perform analysis in key markets, new item tracking, etc. to fuel sell sheets and presentations.
  • Leads national account sales support with tools, customer insights, and compelling consumer and trade rationales to support fact-based presentations based on sales, velocities, pricing, distribution, product, and promotion analysis.
  • Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; Develops learning/analysis plans based on business needs, executes, analyzes, communicates learning and growth opportunities, and delivers actionable business recommendations on time and within budget
  • Drives introduction and adoption of a comprehensive range of analytical approaches, suppliers, and tools to increase effectiveness; Seeks continuous improvement in techniques and cost
  • Comfortable working independently with strong time and project management skills.
  • Maintains the prioritization of insights/analytical work and seamlessly handles the organization’s analytical needs with internal and external resources (e.g. vendors)
  • Actively participates in improving skills and documenting learning by identifying opportunities for self-improvement, measuring skill improvement progress, improving effectiveness at job, and achieving goals




The successful candidate will be a developing insights & analytics professional demonstrating 5-10 years of experience producing high quality, well-regarded insights & analytics work, preferably in the alcohol beverage industry.  Additional qualifications include demonstrated experience in the following areas:           

  • Bachelor Degree in Business or commensurate experience required, Master’s degree preferred
  • Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
  • Strong analytical and problem solving skills
  • Proven strong oral and written communication skills with all levels of an organization, especially the ability to explain difficult concepts and insights in simple, applicable business terms
  • Demonstrated active learner with the ability to make independent observations, and “connect the dots”
  • Demonstrated ability to quickly learn new systems / processes
  • Demonstrate the ability to work as a team as well as self-directed
  • Ability to manage multiple projects at one time
  • Proficient in Microsoft office products
  • Willingness to travel


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