375 Park Avenue Spirits Region Manager - Control States East

Job Locations US-NC-Charlotte | US-VA-Richmond
Posted Date 2 months ago(2/26/2021 9:50 AM)
# of Openings
Regular Full-Time

Sazerac Company Overview

375 Park Avenue Spirits was founded in 1981 as Luctor International, LLC and in early 2015, became an independent subsidiary and fully integrated sales & marketing company inside the Sazerac Company specializing in superior brands from around the world that drive innovation within their category.  The 375 Park Avenue Spirits portfolio of over 30 brands, spans all segments of the spirits industry with an emphasis on the premium & luxury categories. In association with our strategic global partners, we are proud to represent some of the finest and most iconic brands in the industry hailing from some of the greatest spirits nations in the world.  Great brands like Van Gogh Vodka from Holland, Cutty Sark Blended Scotch Whisky & the Glen Moray Single Malts, from Scotland, Sobieski Vodka from Poland, Tequila Tromba from Mexico, Marie Brizard Liqueurs from France, JP Wiser’s Canadian Whiskey, Becherovka Liqueur from The Czech Republic, Scapegrace Gin from New Zealand, Novo Fogo Cachaca from Brazil, Dictador Rum from Colombia, Ming River Baijiu from China, Paul John Indian Whisky, and Yeni Raki and Tekirdag Rakisi from Turkey.  In addition, we now represent a robust portfolio of US based premium, craft and specialty Whiskeys such as the Journeyman portfolio from Michigan, Misunderstood Ginger Spiced Whiskey from Kentucky & Devil’s River Whiskey from Texas.

Job Description/Responsibilities

The Region Manager - Control States East position will assist in achieving the organization's strategic & commercial goals for the control east region. Primary responsibilities will be focused in NC and VA but will have secondary responsibilities in MS, AL, WV, PA, ME, NH, and VT.  


Ideal candidate will have experience managing a portfolio of business in a control state environment. This position will report to the Control States East Division Manager and will work closely to achieve Market KPI’s.



  • Assist in Delivery of yearly goals & provide excellence in execution across control state network 
  • Communicate and implement commercial marketing and local execution strategies
  • Maintain pricing strategy and provide insightful feedback based on market conditions (to Include quarterly pricing surveys)
  • Plan & execute national/local sales programs with brokers & key accounts to ensure KPIs are achieved
  • Develop and manage a key account list (on/off) to build brand awareness.
  • Assist with new item submissions and listing presentations.
  • Build & maintain strong relationships with broker partners & key accounts.
  • Drive KPI goals by state (Shelf, Display, Ad's, Distribution, Menu, Backbar) 
  • Successfully launch innovation with State Boards as well as distributor partners
  • Manage individual budget and utilize appropriately to drive ROI through intelligent planning
  • Actively identify market opportunities & capitalize as necessary
  • Adopt an Owner's mentality and make business decisions accordingly
  • Provide insight for new merchandising and product strategies within target markets
  • Coordinate and organize POS requests to compliment national and local programs
  • Create and implement strategic local activations to drive brand awareness
  • Interpret sales and trend data and utilize to grow market share


Required Qualifications:

  • Bachelor's degree in Business, Marketing or related field
  • Minimum 3 years of experience in Spirits within the control state network (Broker experience a plus)
  • Excellent written, oral & presentation skills
  • Strong interpersonal & negotiation skills 
  • Proficient computer skills (PPT, Excel, Word) & solid understanding of how to source, read & turn data into selling story (VIP, NABCA data, etc.)
  • Demonstrate track record of performance & delivery
  • Travel required 70% (depending on market conditions)


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