Marketing Manager - Shooter Brands

Job Locations US-Field | US-KY-Louisville
Posted Date 3 months ago(6/23/2021 5:19 PM)
# of Openings
Regular Full-Time

Sazerac Company Overview

Build your career at Sazerac! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including 1792, Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.


We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. During COVID-19, Sazerac distilleries began producing hand sanitizer for some of the world’s largest organizations in healthcare, government, military, retail, distribution, airline, pharma, and banking. Also, during this time, while many companies are wading through uncertainty, Sazerac is poised for acquisition and growth – recently acquiring 18 more brands, two companies and a distillery.


Since 1850, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Marketing Manager for Shooter Brands will lead brand growth, including brand strategy and new business development in the expansive Shooter category. They will also work closely with Sales and Regional Trade Marketing teams, agencies, and trade partners to achieve objectives. This role reports to the Brand Director, Shooter Portfolio. This role can be done remotely. 


Priorities of the position include (but are not limited to):

  • For assigned brands, develop an annual budget, create marketing plans, drive NBD and ensure plan is executed to reach sales objectives.
  • Define and measure Key Performance Indicators (KPI) and other initiatives to create focus and drive results.
  • Work cross-functionally with sales, operations, and procurement on assigned projects and brands.
  • Achieve brand state priority objectives through sales and marketing focus and execution.
  • Work with the sales team to identify distribution and pricing opportunities.
  • Help National Accounts win significant business for assigned brands.
  • Manage agency creative work on package development, marketing materials, sales materials, public relations and media for all assigned NBD and brand projects.
  • Partner with Brand Director in achieving brand state priority objectives and meeting annual objectives for assigned brands. Prioritize time & resources to evaluate and analyze progress on brands most critical to achieving growth and contribution objectives.
  • For assigned brands, lead global plans including packaging, marketing, and sales support.
  • Follow company protocol to concept, plan, develop, and successfully launch and grow NBD assignments in collaboration with the Brand Director. Includes formula development, procurement, compliance, forecasting, costing, pricing, production planning, item setup coordination, and brand planning.


Required Qualifications:

  • Bachelor's Degree from an accredited program
  • 3+ years of relevant marketing experience
  • Intermediate to advanced computer and computer application skills
  • Proven history of driving results in high-visibility, fast-pace environments
  • Exposure to consumer-facing marketing 
  • Willingness to travel

Preferred Qualifications: 

  • Excellent Project Management skills
  • Brand Management experience
  • Experience in New Business Development
  • Budgeting, planning and/or financial analysis experience
  • Demonstrated active learner with the ability to make independent observations, and "connect the dots"
  • Experience in the alcoholic beverage industry and familiarity with three-tier distribution or consumer goods products or fast moving consumer goods




Sazerac and its affiliates engage in personnel decisions and administer our personnel policies without regard to race, religion or creed, color, sex or gender (including pregnancy), sexual orientation, gender identity or expression, age, national origin, ancestry, citizenship, disability, status as a protected veteran, genetic information, or any other legally protected characteristic. We affirm in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.


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