Business Intelligence Manager - Consumer/Marketing

Job Locations US-United States
Posted Date 1 month ago(9/7/2021 7:33 AM)
# of Openings
Regular Full-Time

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 


We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

As the Business Intelligence Manager (US) for Consumer/Marketing, you'll partner with Marketing to develop insights and identify opportunities to grow the business domestically and globally.


You'll want to be proactive and identify consumer insights for Sazerac priority brands and BevAlc categories through analysis and integration of syndicated data, primary research, and market and consumer trends to drive insights from the data to actionable growth opportunities via brand renovation, expansion, new business development (NBD), and marketing strategy.


The scope of the role includes:

  • Analyze sales and competitive trends, market and consumer trends, and syndicated data while leading primary consumer research to define Sazerac's brands' growth opportunities related to brand renovation, expansion, new business development, and marketing strategy, domestically and globally.
  • Support marketing team with market analysis, insight generation, and opportunity identification for BCSPs. Provide insights to fuel compelling presentations to help secure customer & distributor support.
  • Lead the sourcing, interpretation, and application of marketplace and consumer learning and trends to influence category and brand strategies, brand standards, new business development, sales decks, and marketing communication (packaging and programming). Lead day-to-day contact with research suppliers and communication with internal clients. Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; Develops learning plans based on business needs, executes, analyzes, communicates learning, and delivers actionable business recommendations on time and within budget.
  • Collaborate to establish best practice approaches to insight generation and strategy development (e.g. category deep dive learning, refining category strategies, identifying consumer growth targets, concept development, packaging development, etc.). Drives introduction and adoption of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost, and seeks new tools to increase effectiveness.
  • Integrates insights, consumer and market trends, competitive data, and custom research if needed to facilitate new business development with cross-functional teams. Leading white space identification, concept and brand development, packaging development, and partnering with marketing, trade marketing, and sales for go-to-market strategy.
  • Establish well organized priorities for yourself and define team member roles when leading initiatives/projects (RACI). Document project work flow when establishing new, best practice project work flows to facilitate future training and scalability of the process for the team and organization.
  • Identifying processes for position outcomes and priorities - identifying sales presentation and template processes for customer presentations and distributor reviews.
  • Development and follow action plan to gain learning experiences needed to advance career.


  • Minimum of a Bachelor's Degree in Business or commensurate experience
  • 5+ years relevant experience in business intelligence or similar function 
  • Ability to manage multiple projects at one time
  • Demonstrated ability to quickly learn new systems / processes
  • Excellent oral & written communication skills
  • Proficient in Microsoft office products
  • Strong analytical and problem solving skills
  • Willingness to travel
  • Demonstrated active learner with the ability to make independent observations, and "connect the dots".
  • Demonstrate the ability to work as a team as well as self-directed
  • Cannot live or work in the following states: AZ, CO, KS, MA, MN, NJ, NY, WI


  • Master's of Business Administration (MBA)
  • Ability to communicate with all levels of an org
  • Requires Experience in Alcohol Beverage Industry




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