Brand Manager - Fireball

Job Locations US-KY-Louisville
Posted Date 2 months ago(7/21/2022 9:08 AM)
# of Openings
Regular Full-Time

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 


We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Brand Manager - Fireball will manage the end-to-end marketing process. You’ll lead brand growth, including brand strategy and new business development for the Fireball portfolio. This role reports to the Brand Director, Fireball Portfolio. Bring your energy to this portfolio of brands and manage the end-to-end process, achieving P&L and brand growth.


Priorities of the position include (but are not limited to):

  • Partner with Brand Director in achieving brand state priority objectives and meeting annual objectives for assigned brands. Prioritize time & resources to evaluate and analyze progress on brands most critical to achieving growth and contribution objectives.
  • As the general manager of your portfolio, you’ll create and drive the strategy, results, and execution, and manage marketing /advertising agencies, marketing materials, sales materials, public relations and media for brand projects and new brand development projects. Including formula development, procurement, compliance, forecasting, costing, pricing, production planning, item setup coordination, and brand planning.
  • Develop an annual budget, work with the sales team to identify distribution and pricing opportunities, partner with National Accounts to win significant business for assigned brands.


Required Qualifications:

  • Bachelor’s Degree from an accredited program
  • 3+ years of marketing experience in consumer goods
  • Intermediate to advanced computer and computer application skills (excel, power point, sales/marketing systems, etc)
  • Exposure to consumer-facing media and communications
  • Willingness to travel
  • Proven history of driving results in high-visibility, fast-pace environments

Preferred Qualifications: 

  • Undergraduate degree in Business, Marketing or Communications
  • Excellent Project Management skills
  • Brand Management experience
  • Experience in New Business Development
  • Budgeting, planning and/or financial analysis experience
  • Demonstrated active learner with the ability to make independent observations, and "connect the dots"



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed