Digital Shelf Merchandiser

Job Locations US-United States | US-KY-Louisville
Posted Date 1 month ago(8/17/2022 3:00 PM)
# of Openings
Regular Full-Time

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 


We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Digital Shelf Merchandiser will lead the process for bringing Sazerac portfolio to life online across eCommerce platforms. Responsible for how shoppers engage & convert to win the algorithm with optimized content & search to drive perfect digital shelf execution


Additional Responsibilities:

  • Leverage internal tools and partners to optimize content scores across all identified retailers. grow eshare of voice and eshare by leveraging content, search and strong digital relationships with partners.
  • Analyze and optimize priority brands for maximum brand and sales impact. focus on identified brands for content optimization
  • KPIs and project plans will be focused on aligned Key Account priorities. content and operational priorities will be based on Key account growth KPIs
  • KPIs and project plans will be focused on aligned BCSP priorities. content and operational priorities will be based on Key account growth KPIs
  • Build direct relationships with digital shelf teams at key and national accounts
  • ensure A+ consumer content and A+ service when working with retailer, distributor and partner teams
  • Support Fiscal Year Growth by focusing on eShare optimization across all digital shelf accounts
  • Manage all 3rd party agencies responsible for the E2E digital shelf infrastructure. including content creation, management, syndication and optimization
  • Leverage analytics to determine proper optimization of content. use combination of copywriting and visual creatives to increase share of search and eShare.
  • Learn and internalize company process and system for continual personal improvement



  • Bachelor's degree in Business, Marketing or related field

  • Ability to work cross-functionally with advertising/digital agencies.

  • Ability to manage multiple projects at one time

  • Demonstrated ability to quickly learn new systems / processes

  • Strong critical thinking and problem-solving skills. Ability to identify new opportunities to support key initiatives / improve existing processes

  • Excellent project management skills

  • Strong analytical skills and experience using internal and external data sources

  • 5 years Analysis and reporting knowledge:

  • 5 years relevant sales/marketing experience

  • 3 years Copywriting experience

  • 5 years Direct work experience in project management capacity

  • 3 years of relevant experience (minimum)


  • Strong understanding of digital marketing principles, such as audience targeting and search engine optimization.

  • Experience in media vendor management.

  • 1 year experience with design agency or similar role

  • 1 year experience managing an Advertising Agency

  • Strong communication skills



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